/identity
Franciacorta Identity
Excellence in the making.
CLIENT
Franciacorta is a geographic area located between Brescia and the southern end of Lake Iseo in Lombardy, Italy.
The region gives its name to the well-known wine denomination, Franciacorta. The Consorzio Franciacorta is a society aimed at enhancing and protecting the growing wine production in the Franciacorta territory. Today, it includes around 200 members involved in the production chain of the Franciacorta DOCG, Curtefranca DOC, and Sebino IGT designations.
ASSIGNMENT
The ambition of the project is to transform Franciacorta from a consortium into a proper brand through a recognizable and proud visual identity, reflecting the prestige of the consortium and the product. The development of a new branding of Franciacorta serves a dual purpose: the first is to provide the brand with the ability to communicate effectively and contemporarily across all touchpoints; the second is to convey the commitment and passion of the wine producers towards sustainability and respect for the land, all in line with the new brand essence "Excellence in the making."
SOLUTION & PROCESS
The "merloned F" element, an historical icon of Franciacorta's visual identity, undergoes a renewal, gaining greater solidity and contemporaneity. The same logo becomes the focal point and protagonist of a dynamic design system, where the icon evolves into a window opening to the world of Franciacorta, its territory, wines, and method. To all this, a new color palette and a new typeface specifically designed for the brand, "Franciacorta Display", are added.
---
Executive Creative Director: Davide Mosconi
Creative Director: Giovanni Stillittano
Designer: Liviu Andronic, Gianluca Malimpensa
YEAR / 2024
